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“Simon is a welcome addition to the team and brings with him years of experience at the executive level and knows first-hand the issues that CEOs and senior management face when it comes to people management”.

Kraig Grime

Director, Leading Teams

Simon Armstrong

Prior to joining Leading Teams in 2015, Simon Armstrong worked in a variety of roles within industry. He has been CEO or General Manager of several SMEs and spent 20 years at Cadbury Schweppes the last 6 as GM of Cadbury China and Cadbury SE Asia. A psychologist by profession, Simon has spent time in all business functions including HR, Sales, Marketing and Operations. A true business generalist Simon completed his MBA at the Melbourne Business School in 1994. Simon has also run his own consumer goods Company so has experience in both large and smaller organisations.

The common theme across any success he has accomplished throughout his career has been through getting the most out of people within a team or as individuals.

Simon has worked with:

  • Kelly’s
  • Ameropa
  • CCS / Blueprint
  • Brighton Grammar School
  • St Helena College
  • Workways
  • NLC
  • PEXA
  • Tasmanian Bakeries
  • Goulburn Valley Water
  • Spirits of France
  • Barry Nilsson

“For me coming to Leading Teams has been the culmination of 30 years of experience and chance to share my passion for facilitating the development of great teams, well rounded leaders and positive business cultures.”

Next: Jake Bridges

Meet the rest of the team.